Before I knew that I wanted to go into public relations, I clumped marketing, public relations, and advertising in the same vague category. Now that I've learned more about the feilds, I realize how distinctly different each field is from the other. Though, yes, they are all communication in some form, each has a specific and strategic role to play in branding, image and publicity.
Recently an article published in The Advertiser highlighted the differences between advertising and public relations and admitted that advertising doesn't have the control it once had when attempting to target certain audiences. They give a lot of credit to new innovations in the public relations field, hence the name of the article "PR Steals the Spotlight."
I believe PR, as opposed to advertising, has the ability to be more innovative and flexible when reaching target audiences. PR practioners are able to find the people, what they do, where they are, what they read, etc. and formulate plans to best reach them in an effective way. We are able to RELATE with our audiences, instead of flashing 30 minute tv slots or full pages adds in their face.
Not to bash advertising by any means, because pr uses a lot of similar tactics. I'm just saying that people in business or any field for that matter should be on the look out for public relations to be a major front-runner in all forms of communication. Yes, we're stealing the spotlight, and get ready 'cause we're here to stay.
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